Jio Cinema is going to kill Hotstar, Netflix and many other OTT platforms 🤯
They are creating the biggest inventory on movies and series in largest language catalouge.
Hello Entrepreneurs,
I am back, and this week I will be sharing a hypothesis. How a homegrown OTT platform is challenging the world order of OTTs.
The hypothesis is shared by Uttkarsh Singh on his Twitter as a Thread
It is all about the business acumen that the biggest business Family in India have.
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Now Let’s talk about the Hypothesis.
After IPL 2023 gets over, JioCinema will launch 3 exclusive content plans.
Daily Delight
Gold Standard
Platinum Power
A simple strategy that is adopted by Jio when it was launched.
Give everything for free, make them addicted to it and then charge them money.
We all are aware of what happened to Hotstar when IPL started streaming on Jio Cinema for free
Viewership in Jio cinema is rising exponentially.
But this was just the start of something devastating
Now all the Warner Bros Content will be streamed on Jio cinema, here is the exclusive partnership between both of them.
JioCinema has already achieved 5.5 billion views in the 1st week of IPL.
Mukesh Ambani has recently hired Kevin Vaz, Head of Network Entertainment business of Disney Star as Viacom18’s CEO.
Not only this,
Jio Cinema is releasing 100+ films and web series in different languages by May end to keep users engaged.
Jio Studios announced over 100 web series and movies that the studio is producing.
These include not only Hindi but also Marathi, Bengali, and Gujarati content that will stream on the Jio Cinema app in the future.
Viacom18 is India’s 4th largest media network in revenue (Rs 4146 Cr).
Let's look at its competition.
Disney+ Hotstar (Rs 17481 Cr).
ZEE (Rs 8430 Cr).
Sony Pictures Entertainment (Rs 6747 Cr).
Currently, they haven't finalized any subscription plans but we all know how competitive it was when JIO launched.
This competition between all the OTT platforms will soon end as Nita Ambani recently launched Nita Mukesh Ambani Cultural Centre on 31st March 2023.
This was not just a simple cultural launch but a strategy to involve everyone under Jio Studios.
Said that, if readers of this newsletter remember the feud between the Ambani Brothers when the Entertainment section was given to Anil Ambani, a non-compete was signed that Mukesh side of Reliance will not venture into Entertainment till Reliance Adlabs will be there.
Mukesh and the team waited patiently.
The entire thing was planned before even the launch of Reliance Jio, which gave an Internet Connection to almost every Indian hand.
And now the entertainment.
We now will be the greatest entertainer in the world if viewership metrics will be used.
Reliance Jio is here to Dethrone Disney.