$ 220 billion valued compnay spent $ 0 in advertising on all social media platforms 🤔
Here's how TikTok's is re-inventing the virality playbook:
Hello Entrepreneurs,
This week, we will be talking about marketing, Growth hack will be the right term.
How TikTok reached at the value of $ 220 billion without spending a single penny on Social Media Advestishments
It is a case study which needs special attention from Founders who are raising the startup bootstrapped.
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1. TikTok doesn't care about trends
Wtf, why?
Instead of chasing trends.
TikTok is focused on creating them.
They are creating all kinds of trends:
• Music
• News
• Pop-culture
Lesson:
STOP chasing trends: AI ChatGPT
START creating your own:
Side Hustles
Fans vs Followers
One-Person Business Do it.
2. Leave your mark everywhere
TikTok lets you create & publish videos.
You can easily share them across platforms:
IG reels
YT Shorts
FB Videos
TikTok-branded videos everywhere. & Billions of free ads on social media.
Lesson:
Leave your mark by following these steps:
1. Create a shareable value.
2. Give it away for FREE.
3. Leave your mark.
4. Let others share it
That's it.
3. For every 100 haters, there is 1 fan
The TikTok 30 seconds isn't for the attention span.
It's to make it okay for people to hate your content.
TikTok understood to be loved, you have to be hated
Here's what it means for you ↓
Lesson:
Authentic ≠Loved by everyone.
• Take a stance.
• Have an enemy.
• Show who they truly are.
Make people feel something.
RECAP:
Lessons from TikTok's virality playbook:
1) STOP chasing trends & START creating your own.
2) Create value and leave your mark on it.
3) Don't aim to be Loved by everyone.
Keep on reading for similar case studies, marketing tips, startup tips and fundraising tips.
And don’t forget to share with your friends.